This is the claim of a Government- backed campaign aimed to boost touristic business in our country, the highlight of which is a a memorable video, starred by vice-prime minister Mr. Francesco Rutelli, who reads an incredible and irritating message that should sound like an invitation to visit our country. Rutelli’s pronunciation is not bad, but it is the impression that he simply repeats something he is not really understanding makes this performance a true work of art.
The ad should have been part of the content of a huge project to establish a website, www.italia.it, where promotional material about artistic, historical and leisure attractions of our country should have been posted. Everybody knows that the Internet allows almost everyone to spread contents all over the world basically with no cost, or at a very low cost; Italian touristic portal was exception to the rule, though, as it is going to cost Italian citizens the unbelievable amount of 58 million euro: 20 m. for engineering, realization and promotion, 25 m. for content production, 2 m. from Italian Regioni, 9 m. from Ministry of Environment and 2 m. for portal promotion.
Interestingly, Italian Regioni will both contribute and receive money from the portal project: in fact, out of the 25 m. for the content production, 4 m. were allocated to national content production, while the remaining 21 should have been distributed among Regions to support local content realization. Uhm… looks like a good bargain for Regioni, pay 2 to receive 21 - this is the nature of the Italian administration, middleways between Kafka and Machiavelli.
Even though the project was started in 2004, the portal was up and running only in February 2007 and it was a disaster: four years to develop a website that was “slow, full of mistakes, omissions, technically flawed and not fully accessible for disabled people” (for more details, refer to scandaloitaliano website). The rest of the story is a stream of litigations involving the project and Regioni and technical partners dressed with a lot of political exploitation, culminating in the shut-down of the site, occurred on Jan 18th, 2008. Ironically, it was Mr. Rutelli, former cameo performer of www.italia.it project, the one who sent a big dossier about the portal to Corte dei Conti (a court who rules on wrongdoing against Italian Public Administration) for investigation.
Despite the cyberactivism of a bunch of good men and women, urging the Government to disclose the real numbers beneath this Italian disaster, it is still impossible to understand how much money has been burnt in this crazy exercise, though the figure should be between 8 to 15 million euro.





